Can we imagine life without colors? It’s impossible to live with white & black.
Colors have great significance in our lives. It plays an important role in our life and it acts as a stimulator. It stimulates our mind and enhances our mood. When you spot a rainbow after the rain, however gloomy you are, you feel happy to spot it and it’s comforting to gaze at or capture in our mobiles. The amalgamation of seven colors is serene to look at and it gives positive vibes…so are the different colors…some have positive vibes and few have negative vibes. The different colors have different significance in different cultures and traditions and its choice depends upon varied parameters. For instance, Red hue will be best for the bridal wear but the same hue would not be suitable for an old woman. Shades of white will look graceful & elegant in elderly ladies but it won’t be suitable for brides. So the choice depends upon person, place, occasion, space etc. It’s easy to zero in apparels but it is a herculean task to decide the colors for the home space and interiors, workplace, and commercial outlets. Pantone TPG Colour Guide will help in your choice,
There are primary colors and an indefinite number of shades are obtained from these basic primary colors, Red, Blue & Yellow. The choice of colors reflects the personality of an individual because each color reacts with the brain and how an individual perceives it. Based on the theory of reactions and perceptions, the Egyptians and the Chinese use colors to heal and this process are called chromotherapy. This therapy is used to cure psychological diseases and the studies have proved that it has the positive influence on the person. Nowadays people are more concerned about the usage of the colors in their bedroom space, office cabin and so on and believe that it controls fatigue and stress. Two three decades before, people were not so concerned about the colors of their home or office and basically, it was painted to give a clean look but today, the situation is entirely different.
Why we need Designers?
Innumerable shades can be obtained by mixing the primary, secondary and tertiary colors and one has to do a detailed study to bring out the real effect of colors. It can’t be picked up randomly. The virtual medium and the graphics have made the task easy for the designers to create, recreate and amalgamate, giving birth to new hues. The proper combination of colors enhances the look of spaces and gives a new & elegant look. The size of the spaces can be narrowed or broadened by the use of appropriate colors creating optical illusions. The dark areas are colored with light colors whereas the sunlit areas are painted with dark colors. The color compatibility depends upon various factors such as age, direction, individual choice, personality, upholstery, furniture, artistry, sunlight etc. Nowadays people decide on the basis of their sun signs and birth dates. The designers work on the usage & purpose of the space, location of the space and the user of the space and accordingly combines colors. Designers work hard to create a color tone as per the demand of the customers keeping in mind the choice of customers. It needs a careful planning and its implementation in a right way and in the right proportion. Over usage of colors will mar the look of the space. The colors used on the wall surface and roof should complement. It is a daunting task and it has to be given utmost importance in the selection of colors. The choice of colors also differs on geographical locations, weather and climate of a certain place. A careful planning will give a svelte & extravagant ambiance to the spaces. There are specific colors associated with different institutions such as in hospitals, generally, shades of white, blue and light green are used. It is believed that these colors have a soothing effect on the patients. Bright colors are used for children, cool colors for elderly, warm and radiant colors for a young age. Designers need to have perfect knowledge of Color psychology and the symbolic definition of a specific color. Practical testing of colors is an integral part while deciding colors for spaces. At times, the colors that look attractive in photographs, do not appear the same on the surface. A Designer with good knowledge and practical experience need to be employed to work with perfection and the usage of Pantone graphics will give a picturesque look to the interiors of the spaces.
Colour Psychology, Does it really change the way we view objects?
Just imagine if the world around was painted in one color or the veggies & fruits were all of the same hues…life would have been monotonous & boring. The colors around us break the monotony and infuse positive vibes in our life. The colorful flora & fauna spices our life and the mood and emotions to are governed by the colors. The red board on the road depicts the symbol of Stop, green color symbolizes Nature, yellow color symbolizes ripe and so on and many times non-verbal communication takes place on the basis of colors around.
Psychological effects of Colours on the Aura of Humans:
Red indicates strong emotions such as a high level of energy, blood, strength, anger, love, pride, passion, aggressiveness etc. Use of red color is mostly avoided in rooms as often it creates a negative effect on people and leads to high BP & pulse rate. Red in used in kitchens and restaurants as it denotes appetite and is considered good for these spaces.It has higher visibility so it is profusely used in alarms & signals. Blue color radiates positive energy and it gives a clean, cool and clear look energizing the minds of the dwellers. It is the color of the sky and the sea. It controls BP and heart rate and emits positive vibes. It is associated with wisdom, confidence, faith, and trust. It is mostly preferred for living rooms and bedrooms and the usage of blue changes the dimension of the space. Green symbolizes nature and the effect is cool and calm and it creates a relaxing atmosphere. It is associated with growth, harmony, freshness, and fertility. It is very soothing to the eye and a natural healer. Yellow symbolizes brightness and it lends optimism to the atmosphere. It is the color of sunshine and is associated with joy, intellect, and cheerfulness. White is associated with light, goodness, innocence, purity, spirituality, and virginity. It is the color of clouds and snow and it gives the clean & clear appearance. It enhances the mood and keeps one happy and hale. It connotes peace. Black is generally associated with negative connotations and is associated with death, evil, mystery, grief, and fear. It has a positive connotation too and it associates with strength and authority.
The mixing of these colors with different colors gives innumerable color dimensions and the designers choose with perfection for the required spaces. The designers can take help of Textile Design Studio to create more combinations as the human aura is guided by colors.