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The fundamentals of colour are based on Albert H. Munsell’s theory of colour:

The way you visually match colour today is the result of Albert H. Munsell’s work nearly a century ago. In fact, modern day colour theory and the mathematical colour system are based on Munsell’s theory of colour. For years, scientists had studied the mechanics of color going as far back as Newton’s early color wheel. But not until A.H. Munsell had anyone combined the art and science of color into a single color theory. His groundbreaking work laid the foundation for today’s computerized color matching systems and enabled a greater understanding of color principles for generations to come. An artist and an educator, Munsell developed his color theory to bring clarity to color communication by establishing an orderly system for accurately identifying every color that exists. Munsell based his system on what he defined as “perceived equidistance” — the human visual system’s perception of color.


Your color is our business

We help you communicate and reproduce color consistently with  munsell soil color standard charts developed using Munsell color theory. Produced to the exacting color accuracy that Munsell himself insisted upon, Munsell color standards provide a visual representation of the color you have in mind. With a tangible color at hand, you can more effectively communicate and evaluate color. Whether you’re in government, business or academia, Munsell color theory and standards serve as a reference for a wide variety of uses including color branding;classifying soils, rocks and artefacts charts; grading produce; specifying color based on government standards; learning how color works; and more. Choose a standard color from the Munsell books of color and color sheets or have us develop a custom color management solution for you—giving you freedom to design your own unique color instead of being forced to choose a predetermined color from a fan deck. Visit the links below to learn more about how Munsell developed his color theory and publications referencing the Munsell system along with real-world examples of Munsell color theory in action and a history of the company.