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Sport Code – Unisex, Iconic Language & Bold Logos

Sport Code - Unisex, Iconic Language & Bold Logos

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Clear nods to iconic sporting language are at the heart of a strong athleisure visual this season. From Louis Vuitton to H&M, via genuine athleisure brands such as Aether and Outdoor Voices, logos stand proud whilst classic notions of color blocking are brought up-to-date through scale, position, and color. Athleisure is celebrating its roots. COLOUR There’s no escaping athletic grey as part of this look, but it’s combined with more contemporary pale tones and the stark contrast of navy. Red, white and royal are revered symbols of sport and are treated as such. Rich purples and greens bring an element of sophistication and are paired with pastels not usually seen outside of fashion collections.

ATTITUDE

This isn’t a nostalgic look at sportswear, more an opportunity to embrace athleisure into the arms of modern fashion. Soft pastels are used to offset hard angles and chevrons, light greys go beyond activewear and into architecture, and nylon or fleece styles are brought into the now with measured technical detailing.

ATHLEISURE CONCEPTS Sporting Icons
ATHLEISURE CONCEPTS Sporting Icons

KEY STYLE 1: THE LOGO HOODIE

An item made iconic by Sylvester Stallone in the Rocky films, the classic hoodie gets an update through a shift in volume and proportions, particularly to the main body and the ribbed hem. Cotton French terry in a 350gsm quality drapes well into the waist and supports the dropped armhole. A unisex piece, the proportions are more extreme for women.

KEY STYLE 2: THE VARSITY JACKET

Unlined, with bound internal seams, the unisex Varsity Jacket is a slimmer fit than the hoodie, utilizing bonded pockets and a steep rib collar to denote the modern update. A 350gsm polyester and cotton blend carries a functional visual, whilst a more sophisticated approach to color lets the silhouette demonstrate the sporting influence.

DETAILS

• Cover and flatlock stitching reinforces shoulder, hood and kangaroo pocket seaming • Appliqué or modern flocked logo applications • Attention to small details, e.g. contrast-colored back neck tapes, dipped drawcords, contrast seam stitching MEN’S COLOUR • Bonded pockets • Reverse center front zip to give a functional aesthetic • High-backed rib collar • Bound internal seams

KEY STYLE 3:

THE WOMEN’S TIGHT A 280gsm nylon/elastane warp knit ensures good coverage and a held-in feeling. Seams are placed in areas of minimal rub to avoid chafing. The color balance is dark with bright hits through ergonomic and playful paneling. WOMEN’S COLOUR LOGO APPLICATIONS Richness can be added by considering a mixture of logo applications. Vintage-style flocking works as a contrast on modern fabrics, whilst a terry appliqué adds authenticity to an updated varsity jacket.

DETAILS

• Chevron-angled cut lines • Self-fabric waistband • Centre-back waistband zip pocket • Free-cut hem

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