Kids Trend Book

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KTB2020


Trends Basic Research is the result of research into toy design trends carried out by NEXUS Design Centre. The methodology used in the study consisted mainly of observation carried out in the field;

That is, in a number of international toy fairs such as the Nürnberg Toy Fair, Kind + Jugend in Cologne, the Salone del Mobile di Milano and Fuorisalone, focusing in particular on developments in different specialised and emblematic points of sale in the toy and children’s sector and in the fashion and habitat sector. Updates in on-line information channels and products susceptible to trends were also taken into account.

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Trends Basic Research is the result of research into toy design trends carried out by NEXUS Design Centre. The methodology used in the study consisted mainly of observation carried out in the field;

That is, in a number of international toy fairs such as the Nürnberg Toy Fair, Kind + Jugend in Cologne, the Salone del Mobile di Milano and Fuorisalone, focusing in particular on developments in different specialised and emblematic points of sale in the toy and children’s sector and in the fashion and habitat sector. Updates in on-line information channels and products susceptible to trends were also taken into account.

It’s a new door opener for the Kids market and especially for the toy industry!

The complete Book includes:

• 4 trends in 129 pages and with more than 450 images

• every trend covers the Evolution, 5 Drivers, 5 Icons and 6 Keypoints (Colorama, My setting, Toys, Graphics, Materials and Lifestyle).


 
Kids Trend Book

Kids Trend Book

Trends Basic Research is the result of research into toy design trends carried out by NEXUS Design Centre. The methodology used in the study...

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