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Them Graphic design is frequently equated with communication design due to the requirement of a similar skillset. In truth, it uses an accurate amalgamation of text and image to stylize and communicate. To create this concoction, a graphic designer uses a wide variety of skill sets, including (but not limited) to techniques like visual arts, page layout, typography and more. Having the complete product is as much a part of graphic designing as is the process of creating the designs. It is utilized in posters, brochures, web sites, and more to establish clear communication, uniqueness and an awareness of culture. Graphics are either functional or artistic. While the former is used by the likes of engineers and architects, the latter is used by artists and scientists to present their interpretations and worldview.
Artistic graphics can be further categorized into men’s and women’s graphic design books, based on which gender they target. Graphics are among the best means to attract attention to a product or to simplify and explain a concept. As graphics are the most extensively used means of advertising, it can be found in abundance in magazines like TIME, which is popular among the masses. This presents a stark contrast to the scholarly journals that mostly contain text in general. When it comes to businesses, graphics present an efficient tool to chart out progress and finances. Graphics and advertising, when used with skill and tactics, combine to form a lethal weapon against any competition in the market. During the creation of their art, artists keep its advertising potential in mind, to increase the chances of it getting sold.
For many years now, graphics have also fulfilled a significant political purpose. They have been used to create graffiti, flags, cartoons and more. The many, many cartoons on Trump serve as the perfect example here. Logo Trend books for children on subjects like fashion science and fashion geography too use graphics to simplify theories. Diagrams help students understand human anatomy and maps. The colourful graphics in an encyclopaedia have always attracted readers and information seekers, despite the onset of search engines. Recently, teachers have started to teach via animated graphics to explain their subjects. This increases the chances of correct interpretation of the subject matter. Graphics furnish advertisements and vice versa. Together, they make sure that a work of art is exposed in its complete capacity and add to its outlook, thus tempting interested buyers into making the purchase. Several advertising campaigns use graphics to promote their products, keeping in mind the audience they choose to cater to. This brings us back to the types of graphics we discussed earlier. Men and women think differently due to the difference in the way their minds are genetically engineered. So, graphics created to target women need to be diverse from the ones created for men. Womenswear graphics too have to reflect this diversity.
To begin with, the colours that will attract a woman differ from those that will attract a man. Generally, women like lighter hues, but it varies according to the kind of product that is being sold. Most cosmetic brands present women’s products with packaging that has lighter colours, with floral graphics, as compared to darker shades used for products for men. The font used also plays a role in attracting a particular kind of audience. Smooth, thin and cursive fonts are used in women’s graphics. Round letters with heavy slants are used if the designer opts for calligraphy. There also needs to be a balance between colour schemes and fonts. A word that is masculine, like ‘motorboat’, cannot be written in the same design as a feminine word like ‘Daisy’. If the words are not written in a way suitable to their meaning, an unsettling, unattractive visual will repulse the target audience. This is especially true when designing logos for Menswear graphics. Similarly, graphic designing with photography targeted at women frequently show a relatable woman or a group of friends, so that it inspires women to see themselves reflected in the design. Photography also follows the colour rules we mentioned earlier. Every aspect of the photograph, including the general feel it exudes, will contribute towards the impact that it will leave. Another element of design that contributes towards the connotations of your graphic design are the icons used. Icons are used frequently as a part of womenswear graphics, as they can be relied upon to narrate a story or provide information. Icons follow a pattern of colour, text, and design that is similar to the one followed in logos. When information is meant to be relayed to both men and women, gender-neutral colours and fonts are used. This changes when the information is meant solely for women. Then, it is the light colours and slanted letter all over again, as that is what best catches women’s attention.
With an understanding of women’s graphics that runs so deep, Design info has curated a range of graphics designing books so wide, that it is easy to find exactly what you need. Each of these books is accompanied by DVDs and vector files to provide optimum help to our users. Design info understands that customers’ demands change rapidly with each passing season, and there is a need to stay a step ahead of these transient trends. The designs and graphics that suit the most recent trends have been incorporated in the books, making them a staple in every flourishing graphic designer’s library. For womenswear graphics, we have multiple volumes of The Trendsetter (Womenswear) for Fashion Designers among others. They provide ultra-modern logos, graphics, and designs, which designers can use and derive inspiration from. There is clear regard and inclusion of different cultures in the books, as they add to the beauty and diversity of fashion. Furthermore, Design Info can be relied upon to keep up with the same high levels of dedication towards fulfilling your needs and providing designs before you even realize that you need them.