The power of the collective over the individual is brought to the fore once more, as sportswear sets aside the cult of the celebrity in favour of pragmatic product focus and a knowledge-driven core. With ‘outsider status’ rapidly losing currency as a means to inject desirability into flagging brands – even in an age where eagerness for change trumps actual value – everyday desirability takes the stage.
A move towards accessibility for all is seen through varied pricing strategies in-range (instead of signatured excesses), through consistent availability over limited colourways and through true performance over pretension. To this end, the fabrics inspiration and styles showcased, here, reflect a renewed interest in providing target audiences the tools to express their own views and attitudes – low on branding and devoid of slogans, but high on tactility and technologic advances. Neutrals aside, blues and reds continue to dominate. Sporting allegiances run deep – and their colours are not as easily shifted as the political landscapes that surround them.
Layered lines and subtle shading combine as a NATURAL REVOLUTION shouts a quiet manifesto.
Disrupted by new advances in breakaway and quick release fastenings, low-tech looking rainwear and longer silhouettes are offset by cropped heavyweights, slashed reveals and biased constructions for movement and agility. Muted ash tones are accented with warm pastels, using sheer membranes and laminates inside and out for visual emphasis and contrast. Wool infused backings offer inner comfort, with drop-needle, revealstructures in new rib jerseys suggesting hidden depths and articulating form. With cut lines kept clean, exaggerated surface textures designs take on a greater role in driving interest, realized in low pile furs and high pile velvets for visual warmth and complimented by sueded, brushed and washed effect matte and silken glosses. Crafted hardware details and stitching lines serve to pucker and distort or flatten and flatter – buttoned and belted to wrap or reveal as required.
Positive negativity adds targeted emphasis as the art of SUBTRACTION gains momentum
Deep sea blues and oceanic overlays are disrupted by a wave of geometric highlights and Trompe-l’oeil details that deceive and delight in equal measure. Seen across gradated space dyes, 3D weaves, sonic and spot welded quilts and cloqué finishes add depth to bold colour blocking. Engineered fleeces, terry and jersey offer a more environmentally conscious alternative to acidic burnouts. Paired with graphically customised raschel, net and 3D meshes to emphasize non-traditional layering effects, solid and open surfaces invert expectations and counter cultural norms to deliver a tapestry of riches. Faked folds, add-ons and appliqués focus on arm, neck and waistlines, with whitened emphasis for visual lightness set against injection filled puffers and ottoman knits for casual contours. Discrete details keep the focus on the bigger picture – filter free yet future bound.
Day to night and darkness to light sees a STATE CHANGE in digitized details that break boundaries and inject iridescence.
Crisp, tailored forms take their cues from haute couture as sculpted, artistic lines morph with transparency and overlaid shading to deliver deeper impact and fluid functionality. Unbounded digital printing techniques afford extended artwork lengths compared to traditional roller printing, creating an extended canvas for striping and banding effects that multiply through movement and asymmetric application.
With scuba neoprenes, lightweight double-knits and moulded latexes providing body and substance, bouclé, engineered towelling, leather, bamboo and silk offer a fluid counterpart with organic appeal. High tech recycled nylons and carbon motifs reference aerospace performance for a lightweight aesthetic with structural benefits. Interrupted by luminous accents for exaggerated emphasis, raw reds and muddied monochromes are brought to life by plays on proportion and environmentally reactive surfaces – moulding and morphing in line with the wearer’s needs.