TREND FORECAST ON COLOURS, MATERIALS, DESIGN AND STYLING FOR WOMEN AND MEN
Highlights: – Extensive and significant information source for the entire textile branch in the latest textile View 130. – Distinctive, global trend information for the upcoming 4´four seasons – Professional reports on fashion news, materials, colours, styling, textile print, design scene and lifestyle – Street and culture reports from the fashion capitals of the world – Analysed catwalk reports – Permanent updates for the seasons – Actual and short term fashion themes and highlights – Own but internationally coordinated colour themes and trade fair colour cards with inspiring imagery – Comprehensive overviews of the new collections by important manufacturers in the fields of yarns, fabrics, accessories, buttons and trimmings – Key silhouettes and model sketches with detail descriptions. This Edition: Information everywhere, but how to cope with it, how to transform it into ideas and concepts. Show something new, individual and useful? Wind it up! Make it transparent all the layers so it becomes a sculpture of news. Look at things in a 3D way understanding and combining different kinds of positions. This will unexpected, transformable and totally elastic shapes like this 3D knitwear pick that means different things to different people. There is no wrong point, often Curiosity is the key. This edition gives: A renewed energy in research and innovation in textile seems to have been stimulated by the continuative complexity of international markets. At all levels of the textile pipeline, from fibres to yarns and fabrics, we discover new materials as well as unexpected creative uses of existing materials. “out of the box” ways of thinking lead to interesting solutions, often combined with performing finishings, protective coatings or decorative elements. A review of textile production processes, pushed by the increasing necessity to adapt to sustainability rules, involves the industry in considerable investments and in new marketing and communication strategies, enhancing the values that consumers request.
In the ‘trend’ business, it is all too easy to go from one new look to the next without stopping to see how the original idea succeeded and evolved. That is a mistake, especially as we move into ‘seasonless’ fashion programmes, where trends don’t just emerge to disappear and be replaced in a continuous cycle, but actually, evolve and develop. So, in “Season in Review” we trace the unrolling and progress of some of the stand-out colours, items or silhouettes that have emerged in recent seasons not from a trend book base but from the shop floor, highlighting specific developments and sharing our view on how these will
move on in an easy-to-read, infographic format. We complete this section with our review of the last round of menswear designer shows, where comfort and nostalgia were the underlying themes, hardly a surprise in such uncertain times! But more important than the garments
seems to have been the discussion over the future of Men’s Fashion Weeks and the many brands missing from the January event: Burberry, Coach and Alexander McQueen in London: Gucci, Bottega Veneta and Calvin Klein in Milan. But, one man’s loss is another man’s gain, as their absence left openings for a new bunch of designers, to step into the limelight, ready or not.