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00919699976817 New Conversation between Brands, retailers and advertisers
Brands, retailers and advertisers need to recognise that there is a new conversation going on – and it is an open dialogue, not a closed monologue. Experience-hungry, knowledge hungry consumers are seeking learning and connection rather than sales talk, whether that selling involves products or principles. IN SUMMARY Weary and wary of the political and […]
Scale models: It’s time to think small (Global Outreach)
We have long been encouraged to put our trust in big organisations with global reach, in big-name businessmen and politicians, in brands whose names are known around the world. Now, however, we are becoming both weary and wary of the political and corporate establishments as they fail to live up to expectations. As we seek […]
Think Small – The Next Big Idea
There’s nothing wrong with thinking big: every issue of Viewpoint unpacks the significance of an influential Big Idea. But while big ideas, big aspirations and big hopes for change will always resonate, we are starting to realize that big-scale enterprises are perhaps not the places where these can flourish. Globalisation is not a term that […]
