Sport Activewear Fabric News: Which yarn will dominate the market?
PONTETORTO At last November’s edition of Performance Days, renowned Italian fleece specialist Pontetorto won the prestigious Eco Performance Award for their new functional knit development ECO HYBRID, a hybrid solution that combines various fibres and zones together to create truly functional garments. Imagine the needs of the human body where different body parts heat up and cool […]
What is the Science behind Athleisure?
Athleisure – a term not so long ago penned as a fad or a trend has now evolved into THE buzzword of the moment and this is not because of the many cool collabs between brands and designers or artists who have used it to describe products and collections, but because of the intelligence of […]
Future Now – MENSWEAR, MATTE VS SHEEN, UTILITARIAN FEATURES on SPORTSWEAR
SOURCE Acronym’s way of combining contemporary silhouettes with oversized utilitarian details and overlaying with a future-sport palette, is at the forefront of this movement. Prada’s use of webbing and carabineer-inspired closures adds to the feeling of protection from the unknown in a world full of uncertainty. COLOUR From cars to the catwalk, gradients and high […]
SHROUDED – WOMENSWEAR, COCOONING LAYERS, CRAFTED FEATURES – Ultimate Sportswear Styles
SOURCE Inspired by Yeezy, and Tim Coppens’ sportswear collection for Under Armour, oversized outerwear is paired with compressive, sport-inspired next to- skin pieces; whilst Stella McCartney, both with her own collection and her collaboration with Adidas, continues to experiment with the contrasts of voluminous and form-fitting silhouettes. Color Softened blacks provide the base to off-whites, […]
Off The Scale – UNISEX, DISTORTED PROPORTIONS, ZOOM IN & OUT – Casual Wear
SOURCE Athleisure gets oversized, and sports brands take to the catwalk, as collaborations continue to influence the future of activewear. Tim Coppens’ work for Under Armour took a 1990s flavor and brought it to bang up-to-date, and Lacoste reviewed classic sports and casual styles to make them street-ready through playing with scale. COLOUR A military-inspired […]
Sport Code – Unisex, Iconic Language & Bold Logos
SOURCE Clear nods to iconic sporting language are at the heart of a strong athleisure visual this season. From Louis Vuitton to H&M, via genuine athleisure brands such as Aether and Outdoor Voices, logos stand proud whilst classic notions of color blocking are brought up-to-date through scale, position, and color. Athleisure is celebrating its roots. […]