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00919699976817New Conversation between Brands, retailers and advertisers
Brands, retailers and advertisers need to recognise that there is a new conversation going on – and it is an open dialogue, not a closed monologue. Experience-hungry, knowledge hungry consumers are seeking learning and connection rather than sales talk, whether that selling involves products or principles. IN SUMMARY Weary and wary of the political and […]
Whats Makes Thinking Small Effective in the Design World?
Part of what makes thinking small effective is, paradoxically, thinking big: drawing on global resources to make niche initiatives work. THE WORLD IS YOUR (OPEN) RESOURCE The Fab City concept is built around using internationally sourced knowledge to make workable local solutions. Part of what makes thinking small effective is, paradoxically, thinking big: drawing on […]
