Forecasting Sportswear Styles A/W 20/21?

Forecasting Sportswear Styles AW 2021

The power of the collective over the individual is brought to the fore once more, as sportswear sets aside the cult of the celebrity in favour of pragmatic product focus and a knowledge-driven core. With ‘outsider status’ rapidly losing currency as a means to inject desirability into flagging brands – even in an age where […]