Forecasting Sportswear Styles A/W 20/21?
The power of the collective over the individual is brought to the fore once more, as sportswear sets aside the cult of the celebrity in favour of pragmatic product focus and a knowledge-driven core. With ‘outsider status’ rapidly losing currency as a means to inject desirability into flagging brands – even in an age where […]
Fabric Direction for Athlete & Sportswear
Fresh Mesh Digital tie-dye printed effects, 3D structural raised surface features, space-dyed yarns, and multi-sized mesh hole constructions are just some of the ways mesh is being rejuvenated to become as aesthetically interesting as it is functionally astute. Plush As it is a winter season we expect warmth and insulation to be a big feature […]