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New archetypes
The new generation of designers are observing long established systems and methodologies that are slowly disintegrating in the face of major shifts in ethical, political, technological and economic structures. We see this as an opportunity to rewrite the rules, tell personal stories and turn the spotlight on the things that matter. We are particularly struck both by the depth of investigations as well as new malleable thinking and flexible working processes.
We find meaning in nature, a sense of place and personal identity, cherishing traditions, taking wisdom from the past but marrying that understanding with a spirit of freethinking,creating astonishingly new outcomes. We note a response to consumer shifts, away from excess towards more responsible shopping, by the creation of products with more meaning, valuing the handmade, the original and those things with emotion stitched into them.
Environment concerns prompt debate and there are ongoing investigations into new materials, processes and waste reduction to bring about better solutions. Beauty is found in discarded things, harnessing waste and re-modelling it into extraordinary new products. We see deep curiosity around material behavior, testing things through experimental and often laborious processes and using the unplanned outcomes to inform the unique and often one off creations. a lot of ideas can be found in womenswear fashion trend reports magazines.
Indeed, there is a marked shift towards favoring the unexpected and prizing imperfections over formal planning and flawless duplication.
Examining the relationships we have with our own bodies and each other provokes a response to questions of identity by embracing difference and fearlessly pushing boundaries in daring expressive ways. This new flexibility and fluidity of thinking are taking the design world fluidity of thinking is taking the design world into unchartered territories.
