GUILT FREE
There is increasing evidence that people have a genuine desire to accurately establish the implications of their consumption choices – and are keen to identify the options that are best not only for themselves but also for their fellow humans and for the planet.
THE EVIDENCE
We cannot ignore what we can clearly see – and we can see it writ large in mainstream media. The final episode of the BBC’s hugely popular 2017 Blue Planet II series showed sobering images of oceans awash with plastic and ended with David Attenborough’s call to action:‘Thefuture of all life on earth now depends on us.’
AGAIN AND AGAIN
We are in the midst of a material revolution, where the discarded is becoming the essential, and waste is becoming wanted.
VEGAN REVOLT
Vegans can now satisfy a desire for indulgent treats and classic comfort food without the need to compromise their morals.
MINDSET SHIFTS
Reporting on emerging behavioural and attitudinal lifestyle trends — Debunking the Myth of Body Perfection / Conscious Luxury Fashion / Kindfulness / Activist Youth.
AFTERLIFE
Designing the end at the beginning How we view and design products, not as static objects but as dynamic and evolving systems, is key to this more sustainable future.
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