Prints & More Trend book | Seasonal Textile Prints & Design Forecast
Exhausted by adversity and austerity, tomorrow's successful brands, retailers and manufacturers will overcome these limitations and instead channel a reclaimed creative exuberance into smart strategy and innovation. Revelling in creativity y& becomes an uplifting and universal blueprint for inventive thinking giving rise to prints design books with special mention to the Prints & More Trend Book.
This season we take a mental breath of fresh air and join the party to celebrate the inspired enthusiasm of Latin America childhood creativity and a new golden of design. Certainly, a more imaginative attitude towards creativity will usher in an era of design where brands radically re-imagine their offering: a trend which will play out across product design over the coming decade.
While macroeconomic growth now slowing, reflecting sluggishness in manufacturing and a more glacial growth pace in investment, the consumer growth story in Brazil appears to be holding firm as the nation celebrates the world cup in 2014 and the Olympics in 2016. In 2014, we overstep the limitations of adversity and embrace a future that is celebratory and uninhibited.
"Take a mental breath of fresh air and join the party to celebrate the inspired enthusiasm of Latin America, childhood creativity and a new golden era of design
As a result, we're seeing a dramatic shift towards an approach that is underpinned by a sense of free-spirited fun inspired by the lively nature of Latin America and the inherent curiosity of children, while taking a look at times in history considered "Golden Eras', characterised by prosperity, innovation and a flourishing arts scene. Books on textures have now seen a massive innovation in patterns and style.
This new framework prompts us to re-engage our childhood creativity as our personal reservoir for inventive thinking indeed, 2014 will be about pushing the boundaries of creativity. Changing the way we think about innovation will be imperative to economic recovery: a learning
revolution' will encourage new thinking and new possibilities Its importance has never been more in focus; the world's top 1.500 CEOs cited "creativity as the no 1 leadership competency of the future.
2014 will be a time when many countries in the West will still be healing and slowly
seeing growth: a time of restoration and new beginnings. We are seeing the nse of the business nomad: a dramatic increase in rich investors that invest in small businesses. We're also noting a significant rise in those choosing to be self-employed. The ranks of the self-employed have swelled to a record 4.1 million in the UK or 14.2% of all employed people according to the Office for National Statistics. Although some are choosing set up on their own due to the flailing job market, many are simply recognising this is their best chance for success.
Whilst two-thirds of the self-employed are men, 60% of those who have become self-employed since 2008 are women. Female empowerment is also a key focus of the season, as more and more women are seen in positions of decision-making; whether social, political or within the business.
The cancelled future generation has undergone a radical shift from apathetic despair to inspired action Indeed, the "cancelled future' generation has undergone a "radical shift from apathetic despair to inspired action", according to journalist Paul Mason, moving forward with ventures that are not only equitable but sustainable and with a sense of fun.
High profile advocates of youth education such as Black Eyed Peas frontman William
are putting the benefits of initiatives such as STEM education in the spotlight by encouraging young people to recognise the value of science and technology for both future employment and to improve future quality of life.
Looking towards the youth and children has also given many businesses a fresh insight into how to develop their creative ventures. A child's application of play their uninhibited curiosity, wonder and openness can provide a new take on innovation with a no holds barred approach.
Spring/summer 2014 explores these themes within three trends: Verve', 'Imagine' and 'Epoch' In terms of influences and interpretations of silhouetted, graphic, print and colour
"A child's application of play, their
uninhibited curiosity, wonder and
openness can provide a new take
on innovation with a no- holds barred
A high summer overtone provides a rich foundation of Latino hues including palm green, carnival red, sky blue and an intense fruity magenta. 'Verve' is projected into a contemporary offering by subtle contrasts of washed-up coral, faded aubergine and Kentucky blue to acknowledge a hint of retro American styling an An altogether celebratory feeling reveals itself through modern, playful tonal colour combinations while vibrant contrasts lend themselves to commercial interpretation. Imagine A creative breath of fresh air is pushed with nostalgic ideals of the 80s and 90's childhoods with pick 'n' mix hues of gumball pink, lemon-drop and parma violet. Sorbet tones of coral pink and vapour blue soften the saturated brights for 'imagine', adding an essential element of naive innocence to the palette. A nod to retro styling emerges through vivid and statement colour contrasts inspired by quintessential childhood toys.
The period of Art and texture books Nouveau inspires an elegant blend of blush pink, wax yellow and copen blue with vintage accents of rosewood and sunlight yellow adding depth to the leisurely highlights.
Antique green and dynamic red represent the upsurge of opulent leisure pursuits in the Golden Age where frivolous attitudes governed that era. Female empowerment is defined with strong hues of marlin blue and trophy gold.
With a booming economy, leadership in sustainable tourism and major sporting events, Latin America is set to be a massive global influence in 2014. Latin America's vast expanse of
landscapes combined with the Latino love for life, dance and celebration create a color trend filled with optimism, liveliness and fun.
A high summer overtone provides a rich foundation of Latino hues including palm green, carnival red, sky blue and fruity magenta. An altogether celebratory feeling reveals itself through modern, playful tonal colour combinations while vibrant contrasts lend themselves to commercial
interpretation. Graphics and prints are strongly influenced by the region's vibrant tropical colours: a modern interpretation of customary culture draws inspiration from native flora and fauna, wildlife and exotic rainforests, with oversized florals, animal prints and geometric patterns providing an
energetic carnival feel.
A celebratory mood is conveyed through a colourful carnival of textiles and trims with a modern understanding of the Latino influence. A contemporary neon colour palette mixes with fluid volume created through layers of sheer knits and vibrant chiffon. Retro repeats and ethnic prints combine for an eclectic mixture of artisan craft skills and digital effects that sit alongside naive dye effects revived by sophisticated, saturated hues. While designers and brands are turning to Latin America for their next investment,
"A modern interpretation of customary
culture draws inspiration from native
flora and fauna."
it is the creatives hailing from Brazil our focus rests upon. Brazilian born designer Carlos Miele became and established name in 2002, gaining a reputation as an influential designer on an international level and dressing famous women such as Eva Longoria and Rihanna. In 2006,
the label 'Miele' was introduced, offering ready-to-wear designs in more casual and affordable styles with a mixture of modern and traditional handcrafted design. The designs draw influence from Brazilian artisan and frequently feature elements supplied by regional artisan cooperatives
a characteristic that qualifies the label an ambassador for this BRIC country, showing investment in Brazilian heritage. Also notable, resort collections are on the rise with nearly every designer presenting from June to August in preparation for their ready-to-wear season. Traditionally these presentations showcased light, holiday pieces specifically designed with the wealthy customer in mind however they have become increasingly popular with a larger target market due to the large
six month gap in between seasons. This rise will influence the way the high street customer will shop around the warmer seasons, buying into summer clothing for longer periods.
Large scale sporting events, a growing economy and rising consumer power are putting the aesthetics explored by South American designers into the spotlight, Brands must take notice of this key influence for SS14 and beyond, with SS14 graphics being strongly influenced by the
region's vibrant tropical colourways and decorative prints, which echo the urban Latino lifestyle whilst paying homage to traditional costume and vast landscapes. This modern interpretation of customary culture draws inspiration from native flora and fauna, wildlife and exotic rainforests
that make up the stimulating landscape of this diverse continent.
Sao Paulo fashion week SS13 saw designers like Movimento, Ronaldo Fraga and Andre Lima reference colour and print designs reflective of this trend: bright and muted florals, traditional silhouettes and hand painted elements featured heavily in womenswear ranges, Fashion illustrator
Camila Do Rosario who hails from Florianopolis, Brazil, has her roots firmly planted in South America. Specialising in mixed media, her work includes beautifully textured hand drawings with washes of colour and digital collages, reflecting the inspiration she draws from the vibrant world around her and provides strong visual inspiration for this trend.
Imagine champions the right to a mental breath of fresh air and unrestrained creativity. Concepts of childhood, openness and curiosity combine the applications of play and self-expression in order to enhance design and innovation. The Prints Trend book with a DVD and high resolution files has several stories each season presenting the latest trends for prints.
Nostalgic ideals of 80's and 90's childhoods are reflected with pick 'n' mix hues of gumball pink, lemon drop and parma violet. Sorbet tones of coral pink and vapour blue soften the saturated brights for Imagine, adding an essential element of naive innocence to the palette.
Silhouettes reference school uniforms, childlike shapes and a quirky sense of style with collar details, apron shapes and retro, urban layering. Humorous graphics and playful character prints reflect the innocent urban layering. Humorous graphics and playful character prints reflect the innocent side to this trend with key print influence taken from childhood pastimes; doodles
and retro skate references give an energetic feel to both womenswear graphics design books and typography.
Nostalgia for childhood provides a wealth of references and familiar details for graphics and prints, to be updated in a modern context. Early 90s graphics and prints are re-visited and digitized, alongside child-like doodles and ditzy florals while simple cotton shirtings with vague school uniform connotations become aspirational in a vivid colour palette. A modern reflection on childhood, this trend recreates youthful prints with emphasis on saturated colour, pixilation
Humorous graphics and playful character prints reflect the innocent side to this trend with print influence taken from childhood pastimes and enhanced hand-rendered graphics. A 90s Hip Hop sensibilty informs a cut and paste approach to naive pop culture prints while matte cottons are contrasted with high shine finishes and pastel plaids.
'Imagine', exalts the need to let go and have fun; concepts of childhood curiosity as well as play and self-expression offer an unadulterated approach to fashion. Contemporary artists have been exploring this concept by involving children and their unrestricted creativity into their work.
Predominantly working with materials commonly found in a child's pencil case, Niki Pilkington is a UK based illustrator specialising in portraiture. The everyday people and places she sees inspire
her playful yet simplistic style, with a contemporary fashion focus. Her fluid illustrative technique concentrates on intricate, bright detailing using only ink, pencils and felt tips.
This reflection on youth, fun and freedom can be seen in brand initiatives like that of
Mamis yearly project to celebrate childhood and nurture youthful creative freedom. The Children's Imaginary World' features drawings by underprivileged children of all ages from South America and East Asia translating their optimistic thoughts into whimsical images and printing them on
jersey t-shirts or canvas tote bags.
Retro nostalgia is resurrected, indulging older generations in forgotten memories and giving the next generation the chance to modernise them. Today, the consumer has the pickoff
a huge expanse of affordable clothing and accessories from amutitude of high street chains. Now, the youth of today have the opportunity to create individual, inexpensive styles from a young age something that was not readily available ten to twenty years ago. With this consumer demand for fast- fashion, high street retailers today work to increasingly faster lead-times in order to offer
garments adapted straight from the catwalk trends. While this has been a key driver for the contemporary high street, the consumer is now re prioritising and looking for more
which in turn has seen vintage clothing become increasingly popular As we see a retro movement and nostalgia evolving, a rediscovery of an unabashed style will increasingly emerge, prompting
a progress overhaul for 2014. Playful of iconic childhood silhouettes will be updated. with humorous light-hearted patterns and quirky motifs injecting a sense of fun into collections.
This trend draws parallels with the Belle Epoque, a period in the early 1900s in Europe,
characterised by optimism and prosperity. The age of the automobile, new technological discoveries, the liberation of women, mystique of men and beginning of leisurewear inspire
a trend that looks at the joyful side of contemporary living. Drawing inspiration from both organic and geometric forms, decorative designs in flowing, natural forms and angular contours are key Alongside this, the automobile industry inspires designs with a strong typographic slant, reminiscent of metallic logos or posters of the time. The period of Art Nouveau inspires an elegant blend of blush pink, wax yellow and Copen blue with vintage accents of rosewood and sunlight yellow adding depth to the leisurely highlights. Antique green and dynamic red represent the upsurge of opulent leisure pursuits in the Golden Age where frivolous attitudes governed that era.
With an emphasis on traditional leisure wear, explore practical low-tech textiles, wearable chambray and lightweight denim fabrications. Seersucker cotton, poplins and chino twills are contrasted with perforated leather and lightweight heritage plaids for a vintage twist on leisurewear. Lightweight and fluid chambrays and heavier twills showcase a range of finishes while sensual silks, printed sateen and lace structures host a range of Deco inspired prints inspired by the decadent Belle Epoque Era. Luxurious silks and lightweight heritage tweeds flecked with metallic yarns and adorned with feminine hand-rendered graphics.
"Vintage accents of
rosewood and sunlight
yellow add depth to the
The 2012 AMW ready-to-wear shows saw the fashion elite including Prada, John Galliano and Gucci premier floral Art Nouveau influenced patterns in their collections, evoking the naturalistic styles of the era, German artist and stylist Maren Esdar provides a darker take on traditional Art Nouveau style, specialising in mixed- media fashion illustrations; her surreal, feminine collages nod to a more decadent time. These extravagant illustrations are composed both by hand and computer inspired by nature, philosophy and literature, much of her work explores strong thought- provoking themes such as imagination and human fears.
Another artist to skillfully express this prints trends in modern day Art Nouveau-style illustrator
Melissa Murillo: better known as "Meyoko". Free-hand drawings in fountain pen, Black China ink and more recently gold explore botanical themes; detailed and intricate birds, insects and organisms populate her work, while textures and layering are an important factor when creating her curious and often peculiar characters and landscapes.
As the world looks towards the future and an era of innovation, commercial markets can interpret this sanguine styling trend with understated silhouettes; self-assured masculinity and sophisticated femininity are fundamental in portraying this optimistic trend.
As society's boundaries shift, masculine-feminine definitions have become blurred, with each gender seeking to re-define themselves in terms of dress, lifestyle and career. It seems that the
traditional notions of gender identity are rapidly becoming outdated and the reality is a much more fluid set of boundaries based on lifestyle choices.
As women become comfortable within their roles in society and the gender gap continues to close, it is important not to dismiss femininity in favor of masculinity, just as men should not be forced to conform to a gender typecasts. Men and women no longer have to sit at opposite ends of the spectrum; for spring/summer 14 extremes of feminine and masculine dress and conventional career and leisure wear are combined and remixed to create a fresh, modern aesthetic aimed at powerful, yet playful individuals.
The Golden Age of female liberation, the masculine mystique, kidswear graphics and kidswear logos parallels with the Belle Epoch inspire as optimistic trend that provides a contemporary take on the femininity, leisurewear
and technological discoveries that characterised the early 1900s. Art Nouveau was the revolutionary art movement of the time; it pushed the boundaries to change previous schools