Within this second issue of Viewpoint Colour, we explore how this desire to slow down and reflect is influencing the emerging landscape of design and colour. As a futures research studio, our aim has always been to demystify the forecasting process, and to provide contextual grounding for emerging design and colour directions, linking socio-cultural shifts with specific aesthetic cues and resonating mindsets. In Viewpoint Colour we do just that, combining inspiration with context, providing an in-depth analysis of the personality traits of emerging colour stories, and explaining why they are relevant now and how they are currently being applied. We celebrate the poetic qualities of colour, and the inspiring, artistic and aesthetic power of colour in design.
From a tale of two cities to liquid looks in beer and fashion meets furniture meets fine arts – all you need to know in the world of colour at the moment.
It’s perhaps no surprise that our obsession with green shows no sign of withering away (see Viewpoint Colour #1 Neo-Nature). We are looking for inspiration to greenery in all its forms. Spaces where we make room for plants and encourage them to grow freely are havens not only for reflection but for creativity.
COLOUR FORECAST 2018/19
We are finding purity in clean, minimalist sanctuary spaces and fulfilment in primal instinctual processes. We are experiencing a refreshed, unapologetic hedonism in playful release and we are embracing the optimistic promise of the future in unknown new frontiers.
TONE-ON-TONE (Colour Futures)
Bold use of primary colour continues to reign in the long-term colour forecast as we find a renewed confidence in the application of vivid hues across fashion, product and interiors.
A COLOURFUL HISTORY (Colour Meaning)
Colours have historically carried certain connotations. Within art and design, specific pigments have been attributed rich or poor status, defined as luxury or commonplace, intended for the elite or for the masses. But today, when any hue can be synthesised digitally or chemically, how do we attribute meaning and value to colour?