A + A Life in Color Trends Book
Color trends for clothing and interior applications. The current themes are each presented with a general colour chart, respective colour combinations and mood-enhancing collages.
A+A Concept Color is technology, creativity, quality, certainty, innovation, excellence, evolution, beauty, sensuality, fashion, freshness, abundance, intuition, research, speed, eclecticism, flexibility, novelty & diversity.
Life in color was created with a global point of view, to address changing attitudes of women (as well as men), the way they see themselves and the way they are seen. Life in Colour incorporates fashion, beauty, interiors and design — everything we touch that stirs emotion through colour. It is a universal book, gender-fluid and timeless in its approach.