A + A Concept Color Trends Book
- The 23.2 (with focus SS 2023) offers a range of solutions to be used over several seasons.
- Concept offers a perfect overview of the key trends for the coming season.
- New format for the Concept trendbook, with the general palette before the development of the book, to present the color ranges of 2023 in a more accessible way.
- Cross Industrial color chart : tips on how to use colors in different industries.
- The general color – 60 colors in yarn and plastic (previously at the back of the book).
Objective : This book is aimed at a wide audience ranging from design to fashion, home electronics, make-up and automobiles and you will discover how color can be powerful in all sectors, opening up new application possibilities.
- It develops and clarifies which trends will prove to be fundamental for companies in order to direct and elaborate the design processes.
- 60 carefully researched, developed and selected colors to then be represented and divided into 6 conceptual themes aimed at the fields of fashion, design and lifestyle.
- Also included in the notebook is a color chart presented in yarn, fabric and plastic.
- The Concept responds to any kind of design, visual or functional, conceptual or concrete.
The themes are presented each with a general color chart, combinations between the various colors and surprising compositions.
23.2 (from the editor):
There is an urgent need for inclusive and regenerative change. Thinking before buying. Make the right choices. Be efficient in how we dress, eat and buy. Long-lasting, reusable and circular products gain importance, without sacrificing a luxurious feel.
There is a renewed need for community and collectiveness, as we re-explore local and foreign roots, as we become more digital and social, blending cultures and values in a more harmonious way.
A resurging interest in the outdoors as people are in need of a “free-air life” as well as spontaneous creativity and craftsmanship, driven by isolation and solitude.
DIY, share or borrow, will become more common. The era of free, unrestrained mobility is finally gone but we will wake up to a new environment with new pacts between all players across industries, from raw material producers, yarn and fabrics manufacturers, independent or famous designers.
The pandemic has sharpened edges, exposing the transience existence of individuals, societies, and states. Where do we go from here? The future is malleable, and problems do carry within them the potential for solutions.