Issues of migration and unemployment are significant problems for isolated villages, islands and island nations. Netherlands-based Icelandic social product designer Marta Sif wanted to utilise product creation as a method of both celebrating and strengthening local industry. Through her Fish On Dry Land project, Sif engaged the residents of a small fishing village in Iceland. Using local companies and skills, the designer combined expertise in metalwork, netknitting and art with the village’s fishing industry to create a collection of furniture and decorative pieces based on, and using marine goods. Ephemeral elements informed the construction of each piece, playing with notions such as floating, catching and unsteadiness.