Trendhouse Casual & Athleisure Trendbook S/S
What & Why
At a time when consumers are spending less on apparel, casualwear, activewear and the so- named athleisure market seem to be the only stars in the market. That's why we are so pleased to launch our new Trendhouse book dedicated to these fields of growth. The Trendhouse team has conducted in-depth consumer, cultural, design and colour research to inform directions across the casual and athleisure markets for summer.
The five themes - United, Untamed, Multiplicity, Hyper Reality and Augmented - explore the fundamental aspects and trend evolutions of the relaxed leisure wardrobe for the season ahead, each connected by the three big ideas for the season - The Great Escape, Rise of the Homebody and Searching for Connection.