Viewpoint Colour Magazine No.3
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Viewpoint Colour Magazine No.3

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Viewpoint Colour Magazine No.3

We live in tumultuous times. Rapid urbanisation, political unrest and environmental concerns dominate the news. As a reaction, designers are going on the play offensive to challenge, provoke and entertain, to provide escape and promote invention. This is manifesting as a backlash against playing-it-safe good taste, minimal palettes and classic forms. Designers, artists and makers are making a stand, creating work that prioritises joy and happiness over practicality and function, working intuitively and without over-intellectualised premeditation. They are embracing the ad hoc and the accidental, and surrendering control to material and process in order to embrace serendipity and spontaneity.

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Viewpoint Colour Magazine No.3

In this issue of Viewpoint Colour, we explore the different ways in which we are embracing play, and why this approach feels pertinent now. We explore the different manifestations of playful design in our everyday environments, and discover how play can be an invaluable tool in the process of creation. Ultimately this issue’s forecast is a celebration of colour’s ability to counteract negativity and uncertainty, to create a climate of optimism.

The doors are truly opening onto a brave new world!

News: a creative industry round-up of the most insightful colour news stories across the lifestyle industries .

Colour Forecast S/S 2019: this issue’s colour forecast embodies varying aspects of our Play theme: intuitive, uninhibited experimentation defines Happy Accident, interaction and expression reign in Playground, hyperreal and ethereal describe the aesthetics of the Dreamscapes and instinctual mash-ups devoid of political correctness and provenance preoccupations illustrate New Native

Think Pink: we trace the cultural significance of pink through the decades and explain why its most recent incarnation as Millennial pink has led to a perfect storm of pink power 

Visual Essay: ‘Ice Cream Dream’. A visual essay featuring American Dreamsicle by Kelsey McClellan

Flotsam & Jetsam: our third visual essay features Plastic Ocean by Thirza Schaap

Colour of the Year: Pantone Colour of the Year 2018 is ‘Ultra Violet’, 18-3838. Inventive and imaginative, Ultra-Violet lights the way to what is to come.

Çolour Futures: ‘Dark Matter’. The overlooked visceral beauty of natural forms and materials is embraced in a celebration of the darker hues, interpreted by Gemma Fletcher, Alexandra Von Fuerst and Hella Keck.

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