Discount
Same Day Shipping EMI & COD on most products
Trusted Partner Since 1969
GST B2B Billing     Design Info Help Icon Hader Help     WhatsApp Icon Header 00919699976817

Viewpoint Colour no. 1 E-Magazine -Neo Nature

SKU: VPCM1 Brand:
Sale!

4,800 incl. GST

0 GST Input (0%) Claimable with B2B Billing.
Enter GST number at checkout.

5 in stock

Tag us Instagram for this order and get Rs100 Cash Back directly in Bank Account. Create an unboxing video on youtube and upto Rs1000 Cash Back. Its easy and takes a maximum of 15 minutes. T&C apply.
Get EMI upto 24 months on your credit cards. Bajaj Finserv is based upon approval and will incur an additional charge.

Viewpoint Colour Magazine No.1

THE COLOURS FUTURE BOOK

NEO-NATURE

Welcome to our first issue of Viewpoint Colour, created by View Publications and FranklinTill Associates for all colour conscious industries. Offering you visual inspiration, design direction and a global perspective on colour, we see it as a sister magazine and perfect complement to our highly successful, Viewpoint Design magazine, which is dedicated to product innovation, and a logical follow-up to our colour forecasting book, PantoneView Colour Planner.

Why a magazine dedicated to colour? Colour is the single most powerful communication tool, influencing 50% – 85% of ideas and product purchase decisions. With 80% of human experience filtered through the eyes, visual cues are vital in getting a message across and nothing does this better than the thoughtful use of colour.

Ready to Ship
Viewpoint Colour Magazine No.2

Our aim is to supply you with the critical and actionable colour intelligence you need to make your colour planning easier. With a focus on what’s really important, Viewpoint Colour will give you both a macro and local view on key colour stories, focusing both on the short term and the long term. We achieve that by working on two levels: short-term forecasting/orientation where we map out and analyse key upcoming colour direction 12-18 months ahead of the season; and long- term forecasting/orientation, what’s on the colour horizon three years from now.

In our opening issue, we have put ‘neo-nature’ at the core: a modern, organic and purposeful story using classic inspiration. Biomimicry has long since been a deep well of inspiration for designers and will continue so until the genetic code of Mother Nature has been cracked. We see green, with its sense of soothing continuity, as the zeitgeist of the moment.

Originally the Viewpoint magazines were born to take up branding and strategy questions. We still hold to that remit, but we have sought to broaden the appeal of these publications by first expanding our design coverage and now our colour intelligence. As ever, our wish is to put design and now colour into perspective and provide a voice of authority and integrity for all interests.

DAVID R SHAH

VIEWPOINT COLOUR No 1: NEW NATURE

CONTENTS

08 – 19 Colour News

Deep rporting into what is going on in the world of colour now/ Topics include: Patricia Urquiola’s portrait of a city; why pink is perfection for RedValentino; colourful conclusions from a decade of experimentation by Hella Jongerius, Gestalten; viewing history through a Kodachrome lens and more.

20-23 Design Context: Neo Nature

Humans are masters of adaptation, able to react to changing circumstances and innovate when faced with new challenges. We are witnessing the redefinition of nature and the evolution of a neo-natural world. In response, we are modifying our industries, attitudes and behaviours, and implementing new design methodologies that maximise our relationship with nature.

24 – 89 Colour Forecast 2017/18

Four major colour stories: ‘Engineering Nature’ reflecting our inherent connection to the natural world; ‘Alt. Farming’ recognising the inefficiency and wastefulness of current agricultural models; ‘Harvesting Waste’ reflecting how innovative designers are beginning to harvest postproduction and post-life waste streams; and ‘Future Mining’ based on the discovery and exploration of new raw materials that carry the legacy of industries past.

90 – 99  Visual Essay: Harvesting By Hand

Since 2012, photographer Hyung S Kim has immersed himself in taking pictures of the haenyeo female divers of Jeju, an island at the southern end of the Korean peninsula. For centuries these women, many now in their seventies and eighties, have dived to catch fish without the aid of breathing equipment. Hyung S Kim’s pictures capture the haenyeo as they emerge from diving, exhausted but exuding strength and power.

100 – 109 The Viewpoint Colour Interview: Crafting Colour with Ace & Jig

For Cary Vaughan and Jenna Wilson, colour is inseparable from texture and pattern – which has made Ace & Jig, their textile-based clothing line, an instant classic. And in a sea of minimalist design, Ace & Jig brings a fresh approach to colour, focusing less on chasing trends, and more on relaying a story and a feeling in each garment.

110 – 121 Processing Colour

Celebrate the poetry of process. The application of dye and pigment to surface becomes an experimental art. Embracing the uncontrollable, dynamic colour is

captured in an imprint. Though the process is repeated, the reaction is unpredictable, so each replicated object is nonetheless unique.

121-124 Pantone Colour of the Year

We look at the Pantone® Color of the Year 2017 – PANTONE 15-0343 Greenery and analyse with Leatrice Eiseman, executive director, Pantone Color Institute, the thinking behind the choice and what it means to the market.

122 – 128 Colour Influence: Red vs. Blue

When we are exposed to combined colour and light, our physiological state can also be affected. The blue and red spectrums in particular have been shown to affect our physical performance and wellbeing – and can even manipulate our internal body clocks.

133 – 139 A Question of Colour

Here we speak with leading artists, designers and manufacturers to discover their favourite colours of the moment and the reason behind their choices. From teal to shades of green, the answers are surprising and informative.

140 – 152 Colour Futures: Primary Signals

Here we look at the long term, three-year zeitgeist in colour. In complex times we look to a reassuring, restricted palette. We are enamoured of the uncompromising clarity of primary red, yellow, blue and secondary green. When lines are being drawn and issues of nationality take centre stage around the world, we reimagine identities at a local and global level.

Brand

Textile View

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Returns Policy

  • Replacement of 7 days is covered for manufacturing defect only.
  • You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
  • If you need to return an item, simply login to your account, view the order using the ‘Complete Orders’ link under the My Account menu and click the Return Item(s) button. We’ll notify you via e-mail of your refund once we’ve received and processed the returned item. This option shall be visible once your order has been delivered to you.
  • All terms of returns & refunds can be found on the Return Policy.
  • Drones & Robots cover no warranty, returns or replacement. There is no service center of DJI in India and the products cannot be inspected by any person.

Shipping Policy

  • We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
  • When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
  • Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full kg.
  • Dimensional weight may be more than actual weight. We calculate based on dimensional weight only.
  • All conditions for shipping can be found on Shipping Policy.