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White is universally accepted as the colour of peace. Historically it is exceedingly significant in conveying this message. Based on its origin the colour white holds different meanings that have become a part of the identity of the colour. In the Roman empire, waving of the white flag was considered to be a sign to surrender. The flag bearer was the one who came in peace and wanted to parley. The flag bearer declared that his fellow soldiers would not attack and he could not be attacked by the enemies. Since then the white flag is considered to be a signal for peace. The white flag in France as a different meaning. In ancient times a white flag was waved to indicate the presence of a holy man or a priest. These age-old representations of the colour white are passed down and the colour is stiff referenced as a symbol of peace and purity. Pantone has successfully created different shades of white which can be used for different purposes.
Pantone White Alyssum
The white colour is meant to have a calming effect on the viewers. This shade of white is used mainly for interiors and wallpapers. With a soothing effect, the white alyssum is linked with spirituality and serenity. It is used at homes as well as office spaces as also signifies beauty and tranquillity. Psychologically it allows the viewers to have calmer temperaments. This shade is named after a low-growing plant from the mustard family that yields white dainty flowers.
Pantone Snow White
Pantone snow white has the connotation of cleanliness and purity attached with it. As the delicate snow, this shade is seen as something unique and pristine. With its preconceived notion, the snow-white colour is used by several appliances. Apple has used this shade for its laptops and mobile phones as well. This Pantone shade of white is also associated with luxury and beauty.
Pantone Brilliant White
As the name suggests this shade of Pantone is bright and gleaming. The colour is considered to be a Platte cleanser in the fashion industry. The fashion realm has been a big fan of this shade of white. It has been used by Givenchy to design a gown for Rooney Mara for a red-carpet event. Givenchy is just one of the major fashion iconic brands that have used Brilliant white. Vera Wang known for her one of a kind bridal gowns makes use of Brilliant White for its luminous beauty.
Pantone Lily White
The Lily White is a symbol for rejuvenation, it means to bring out purity and commitment. The name of the shade is derived from this beautify flower and brings the notion of being delicate to the surface that it is used on. A connotation of renewal is attached to this shade of white. It is associated with things been brought back to life or a new beginning. Naturally beautiful colour that is used to signify flawlessness to the design is incorporated on a variety of products and when used with bright colours the Lily White shade stands out, making it ideal for packaging as well.