Biocol Labs packaging by Studio Ah-Ha, Lisbon, Portugal Biocol Labs in Lisbon is an independent laboratory that works on various health-related projects using mineral- and plant-based science. Its food supplement packaging, designed by Studio Ah-Ha, reflects what Biocol refers to as the ‘post-nonsense’ approach that underpins the brand. Packaging and website navigation reflect this straightforwardness and effectively communicate the purpose of the product. Text on packets, for example, includes ‘pills grown in gardens’ and ‘something for a detox week’ – messages that are easy to grasp immediately.
The stripped-back logo is condensed into one familiar, basic graphic element: the circle. Over-saturation of information in our daily lives has led designers to make changes in the way product information is presented. Stark black and white, serious sans-serif typefaces and graphic lines give products a trustworthy, scientific feel. This matter-of-fact packaging references the way official nutritional information and high-tech food supplements opt for a super -stripped-back aesthetic. Removing superfluous elements makes packaging design more striking, appealing to the modern, well-informed consumer.